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发表于 2008-4-5 18:29:33| 字数 3,220| - 中国–重庆–重庆 电信
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How to sell yourself
副标题是：
Winning Techniques for Selling Yourself...Your Ideas...Your Message
作者Arch Lustberg
不反对用NB对我进行鼓励
Contents
Introduction ........................................................................................7
Chapter 1: Selling Yourself ................................................................................15
Chapter 2: Selling Your Competence ...............................................................25
Chapter 3: Selling Your Likability ....................................................................37
Chapter 4: Selling With Confidence .................................................................55
Chapter 5: Selling With the Right Signals ........................................................65
Chapter 6: Selling Yourself As a Speaker ........................................................77
Chapter 7: Selling Yourself in Confrontation and Media Interviews .......... 93
Chapter 8: Selling Yourself in the Classroom ............................................... 125
Chapter 9: Selling Your Product ..................................................................... 131
Chapter 10: Selling Yourself in the Job Interview .......................................... 137
Chapter 11: Selling Yourself When Testifying ................................................ 149
Chapter 12: Selling Yourself in Meetings ........................................................ 157
Chapter 13: Selling Yourself in Negotiations .................................................. 173
Chapter 14: The “Selling Yourself” Handbook .............................................. 179
Appendix ......................................................................................... 189
Index ................................................................................................ 199
About the Author ........................................................................... 205
___________________________________________________________________________________________________
Introduction
COMMUNICATION IS THE transfer of information from one mind to
another mind, or to a group of other minds. It can be in the form
of an idea, a fact, an image, an emotion, or a story. It can be
written, spoken, drawn, danced, sung, or mimed.
Whatever the medium, if the message doesn’t reach the other
person, there’s no communication, or there’s miscommunication.
The simple premise of this book is that every time you open
your mouth, in order for communication to happen, you have to
sell yourself. If you don’t sell yourself, communication is nearly
impossible. If you do, your message will get across.
We think of selling as being product-oriented. But that’s only
one aspect of selling. In the case of product sales, the governing
factors are usually the salesperson and the price. Even when there’s
a slight price difference, we rarely buy any big-ticket item from
someone we really dislike.
Ideas aren’t much different. The only time we pay close atten-
tion to an idea being communicated by someone we don’t like is
when we have a heavy personal or emotional investment in the
subject.
I grew up in prehistoric times when ice was delivered by a man
in a wagon. Frigidaire was the generic name for electric and gas
“ice boxes” because it was the only one. There was no television.
Think of it...no television! Phone calls were made by calling an
operator. Most public transportation cost a nickel. So did a Coke.
Underage smart-alec kids could buy “loosies,” single cigarettes at
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[ Edited by bush-911 on 2008-4-5 19:09 ] |
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